To Personalize Or Not To...that Is The Question
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The article "To Personalize Or Not To...That is the Question" is about email marketing, it has been released by Dan Farrell.
If you're really interested in conducting a successful, effective electronic mail campaign, you need to personalize your messages.One solution is Mail It Safe, a new electronic mail messaging solution that sends confidential, critical electronic mail with automatic personalization (the recipients first name).
Secondarily, Mail It Safe also tracks your emails, with real-time reporting of when your electronic mail was opened, how long it was read, as well as any attachments.You can only use it for a maximum of 50 electronic mail addresses, a spam precaution.The other solution to automatic personalization is to use an autoresponder. A good one is: isoresponder.Com, you can review
at: http://www.Ad-alyzer.Com/727/737813459265But don't overdo it…as with anything, you can overdo a good thing and it will bite you in the butt :o)If you have opt in subscribers, many times they either don't give you their first name in the signup form or electronic mail link, or a fictitious one.
So instead of your electronic mail message looking like:Hi Bob,It might look like, "Hi Reader" or "Hi Prospect"Another point is to not put the fisrt name in subject line.
It looks too phony and hypy. Especially if you say, "Hi Bob" in the subject line, they will guess its from family or friends and will be angry when they find out its not.Use personalization, but be careful.Dan Farrell is the publisher of "Effective Email Marketing...Do's & Don'ts".
You can get a free copy
with a free Mail It Safe Trial.For a limited time, Dan is offering a free trial of Mail It Safe! This program sends secure, encrypted electronic mail with real time trcaking. Know if and how long your electronic mail was read.Go to: http://www.Email-it-secure.Com/free_trial.Htm
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